DPS Ajman Name Challenged in Brand Turf War

DPS Ajman has been ordered by the courts to stop using the DPS name, despite having permission to use the brand from original owner, Delhi Public School Society (DPS Society)
DPS Ajman Name Challenged in Brand Turf War
By David Westley
Do your children attend a UAE school? Take our survey and help other parents.
WhichSchoolAdvisor's annual school survey.

Delhi Private School Ajman (DPS Ajman) has been ordered to change its name, despite it having the permission to use the brand from original owner, Delhi Public School Society (DPS Society), a non-profit, private educational organisation established in 1949 in India.

Ironically, the case has been brought by the DPS Schools in Dubai and Sharjah, which do not have permission from DPS Society, but have been operating the schools in the UAE for the last 15 years.

The news that Delhi Private School Ajman (DPS Ajman) had been requested to change its name was given to UAE newspaper Gulf News, by Dinesh Kothari, the managing director of the Sharjah and Dubai DPS schools. Mr Kothari revealed copies of court documents ruling that DPS Ajman must change its name following an appeal by DPS Ajman to keep its name. He told the paper:

“They [DPS Ajman] have to change their name, that is the order that has been passed and our lawyer has sent them a notice that the court has given the judgement, please change your name.

“Our name, Delhi Private School, was registered with trademark registry in UAE, with the Ministry of Economy as well as the trademark authority, so we had registered this name. Our case was limited, that please do not use this name, Delhi Private School LLC."

Unsurprisingly, DPS Ajman director Aseef Mohammad MJ told Gulf News it would be taking the legal opinion of its lawyer whether to appeal. He added that DPS Society “may be going for an appeal in the UAE Supreme Court. Definitely they will go because it [DPS] is their right actually, it’s their Intellectual Property”.

In 2000, DPS Society had given a franchisee license to DPS Sharjah and in 2002 to DPS Dubai. Those agreements had “expired” in 2017, DPS Society had said in March. However the Dubai and Sharjah schools had been registered by the local owner as a limited liability company, with the trademark authority of UAE. DPS Ras Al Khaimah has since been registered by the same owner with the Ras Al Khaimah authorities. It is under construction and set to open in April 2020, starting with a capacity of some 5,000 students up to grade eight.

The original DPS Society operates over 200 schools, around 10 outside India, including one in the UAE – DPS Ajman.

DPS Sharjah and DPS Dubai teach around 11,000 students combined.

Latest UAE articles
Special Needs

Schools Cannot Reject SEN Students, Charge More

From the 2020/1 academic year, Dubai's private schools must accept children with special …


WSA TV: A Guide to Wellbeing in Schools

The latest instalment of WSA TV looks at a topic we know is incredibly important to paren…


Parent Survey 2019: UAE Schools Better Value

UAE schools continue to improve on one of the key concerns for parents: Value for money. …

Courses & Curricula

Kent Partners with UK Performing Arts College

Kent College Dubai has announced a partnership with The Urdang Academy, London which …

School Fees

KHDA: Dubai School Market Hits 8.45 bn AED

The KHDA has released its annual Education Landscape report for 2019/2020, a snapshot of …


Teacher Survey: Getting What You Pay For...

How can you explain the difference in fees in UAE schools, WhichSchoolAdvisor.com is ofte…

New Schools

Berklee Abu Dhabi To Open in February

Students of the Performing Arts received some welcome news last week with the announcem…

School Performance

KHDA: Indian School Inspection Reports Published

The KHDA have announced that 10 Indian schools in Dubai have received a rating of &lsq…

0 Schools Selected
keyboard_arrow_down keyboard_arrow_up
Your selection Clear All