WhichSchoolAdvisor.com produces a variety of content with funding from outside parties. These sources of revenue allow us to explore topics that we hope are of interest to our readers. The presentation of the content makes clear how the content has been commissioned and produced, and who has funded it.
One of three labels will appear on this content: ‘Supported by’, ‘Paid content’, or ‘Advertiser content’.
These labels and distinctions have been modeled on those of UK newspaper, The Guardian, a leader in native advertising solutions.
Supported by is used to describe editorially independent content. We accept funding from third parties both for new projects and for content we are already producing. Before funding is agreed with a client, WhichSchoolAdvisor.com (WSA) editors are consulted and have the final say on whether a funding deal is accepted.
A client whose branding appears on editorial content may have a role in suggesting what kind of topics are covered, but the editor is not obliged to accept ideas from the funder. The content is written and edited by WSA journalists.
‘Paid content/paid for by’ is used to describe advertisement features that are paid for and controlled by the advertiser rather than the publisher.
‘Advertiser content/content from our advertisers’ is used to describe advertisement features that are paid for and produced by the advertiser rather than the publisher. This content is created by advertisers and hosted by WhichSchoolAdvisor.com and does not involve WSA journalists.