Launched to complement the Month of Reading, Careads will allow parents to order books free-of-charge through the Careem app. Careem Captains will then deliver the books, and pick them up at a later date.
Hind Al Mualla, Chief of Creativity, Happiness and Innovation at KHDA said, “Careads is a wonderful example of how the public and private sectors can work together to support the love of reading in Dubai. Getting a book delivered is great fun for the kids, and gives busy parents extra time to focus on reading with their children.”
Each Careads car will carry a choice of books for younger and older children in English and Arabic, contributed by the Emirates Airline Festival of Literature and Dar Al Hikma. Parents can order through the app and choose a delivery time between 3pm and 7pm each evening.
“Creating Careads is an initiative that we are proud to launch with KHDA and is totally in line with Careem’s mission which aims to simplify people’s lives,” said Aura Lunde, general manager at Careem. “We care about our community and are always on the lookout for partnerships that impact the community in a positive manner.”
How It Works:
Sign up and select ‘CaReads’ from the car type options
Order the book by selecting an available delivery slot
Open your front door and say hello to a new book!